国产电视机在跨境电商平台速卖通销售额同比激增300%

第一家电网
Dec 19, 2025

12月18日,一则来自跨境电商平台速卖通的数据引发关注:过去一年,国产电视机在该平台的销售额同比激增300%,成为大家电品类中增速最快的“明星”。小米、TCL、海信、创维、康佳这五大国产电视巨头,已集体将速卖通列为出海战略的核心阵地。其中,小米电视更是在今年“海外双11 & 黑五”大促期间,一举登上速卖通欧洲市场电视品类销售额榜首的宝座。这并非偶然的销售脉冲,而是中国品牌依托跨境电商平台,系统性...

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