港股异动 | 李宁(02331)再涨近5% 全新龙店与荣耀金标产品系列落地 有望形成强大协同效应

智通财经
Dec 17, 2025

智通财经APP获悉,李宁(02331)再涨近5%,截至发稿,涨4.7%,报19.15港元,成交额1.81亿港元。

消息面上,12月14日,李宁品牌以“龙耀开启”为主题在北京地标性商圈三里屯太古里隆重举行全球首家龙店开业及全新荣耀金标产品系列正式发布仪式。荣耀金标系列的推出与全新店型龙店的落地,两者将形成强大协同效应,这既是李宁品牌发展的重要里程碑,也是零售渠道升级的关键实践。

招商证券发布研报称,2025年李宁时隔20年重新获得奥委会合作权益,成为2025-2028年中国奥委会体育服装合作伙伴,赞助中国队领奖服。往后看2026年2月冬奥会、2026年中足球世界杯、2028年夏季奥运会,重点赛事赞助尤其是中国代表团的服装赞助曝光,有望带动李宁品牌影响力回升。

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