Z世代冰雪旅游报告:年轻人为何频繁心动,却并不轻易出发

新京报
Dec 17

12月17日,新京报新京智库发布《从“种草”到“出发”:Z世代冰雪旅游行为洞察报告2025》(下称“报告”)。《报告》显示,Z世代正成为冰雪旅游市场的“增量主力”,其独特的消费偏好正在重塑行业格局。在目的地选择上,东北地区形成“一极独大”态势,但其他冰雪目的地也正在崛起。冰雪目的地格局:东北领先,西北是“远方备选”Z世代冰雪心选目的地TOP10。城市类型根据内容平台上的内容标签进行分类。如果让中国...

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