曾几何时,走进任何一座城市的商业中心,安踏、李宁、特步的门店总是人潮涌动,与耐克、阿迪达斯分庭抗礼,它们是“国潮崛起”与“全民健身”红利最直接的受益者。然而,不知不觉间,一种微妙而深刻的转变正在发生。细心者会发现,这些品牌的店铺不再像过去那样急速扩张,一些商圈的门店甚至悄悄易主。现实情况便是如此,面对过去依赖“万店规模”跑马圈地的模式已触顶,为提升效率,三大品牌不约而同地优化线下渠道。2025年...
Source Link曾几何时,走进任何一座城市的商业中心,安踏、李宁、特步的门店总是人潮涌动,与耐克、阿迪达斯分庭抗礼,它们是“国潮崛起”与“全民健身”红利最直接的受益者。然而,不知不觉间,一种微妙而深刻的转变正在发生。细心者会发现,这些品牌的店铺不再像过去那样急速扩张,一些商圈的门店甚至悄悄易主。现实情况便是如此,面对过去依赖“万店规模”跑马圈地的模式已触顶,为提升效率,三大品牌不约而同地优化线下渠道。2025年...
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