金山软件龚道军:解码IP消费的核心逻辑|直击新消费大会

21世纪经济报道
Dec 19

21世纪经济报道记者唐唯珂上海报道  大消费行业“年度风向标”级别的会议——21世纪经济报道“新消费大会”12月17日于上海建滔诺富特酒店落地。  金山软件集团副总裁龚道军受邀登台,以《IP与文化流动的坐标》为题发表主旨演讲。作为深耕行业20余年、见证金山软件37年发展历程的资深从业者,龚道军从技术企业视角出发,结合游戏、IP、文旅领域实践经验,深入解析IP的核心逻辑与文化流动的发展脉络,为消费界...

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