墨西哥连锁餐厅Chipotle推出含“杯装肉食”在内的多款新品

新浪财经
Dec 18

核心要点墨西哥连锁餐厅 Chipotle 将推出 “高蛋白系列菜单”,新品包含即取即食的杯装鸡肉或牛排。此举瞄准零食消费场景,意在与蛋白棒及便利店零食展开竞争,而非局限于午餐或晚餐时段。该转型策略的推出,源于 Chipotle 客流量下滑,同时也是为了顺应通胀及 GLP-1 类减肥药物催生的消费习惯转变趋势。墨西哥连锁餐厅 Chipotle 将于 12 月 23 日(下周二)全新推出高蛋白系列菜单...

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