当直播间产品遇上“正品”质疑,谁该负责?

新京报
Dec 20, 2025

近期,贾乃亮直播间售卖的娇兰产品事件引起关注,业界也不乏如何判定直播间美妆产品正品身份的讨论。不可否认的是,当下直播电商日益成为美妆产品的重要消费渠道,甚至是增量市场的主要来源。更有互动性的购物体验、更精准的消费者触达,都让直播电商成为美妆产品销售中的重要一环。在直播与美妆深度融合、生态构建的过程中,品质一直都是消费者的核心关注点之一。直播间所售产品品质问题也时有发生。中国法学会消费者权益保护法...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10