金吾财讯 | 中国银河证券表示，提振消费是系统工程，服务消费更受重视：1）全球消费复苏缓慢，高关税正推高物价、高利率抑制信贷需求进而压制消费，叠加就业市场疲弱，欧美消费信心复苏缓慢。2）中央经济工作会议提出，坚持内需主导，建设强大国内市场。深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大优质商品和服务供给。优化“两新”政策实施。3）相比于商品消费，我们更看好服务消费的改善预期，近期相关政策对服务消费重视度明显提升，特别是清理消费领域不合理限制措施是释放服务消费需求的有效方式，有望逐步见效。该机构指，消费行业需要重视“十五五”规划中消费的中长期目标；短期关注针对2026年消费相关具体政策落地。我们对消费行业2026年海外业务的发展持乐观观点。消费个股方面，关注市场风格切换（高切低）过程中的高分红率优质公司，以及各细分赛道中有阿尔法的公司。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.