友邦保险“新打法”解码:千亿市值凭啥登顶港股?

财经深研所
Dec 17, 2025

导语:图片来源:小红书@隽妈当港股保险板块还在“内卷”价格战时,友邦保险已悄然用“客户驱动+区域裂变”模式改写游戏规则——2025年市值突破951亿美元登顶港股,新业务价值增速25%领跑行业。这家百年险企的野心,是成为亚洲保险市场的“规则定义者”。01战略突破从“精英路线”到“全民渗透”1、区域扩张的“闪电战”· 版图扩张:2025年新增安徽、山东等4个省级市场,覆盖人口从1.4亿跃升至3.4亿,...

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