京东硬折扣超市北京首店启幕,探索本土化路径能否比肩奥乐齐?

天脉网
Dec 17

京东旗下全新硬折扣超市近日在北京门头沟区西山荟购物中心正式开业,这是该品牌在全国布局的第九家门店。与传统商超依赖短期促销吸引客流不同,京东此次引入的"硬折扣"模式源自欧洲零售理念,通过优化供应链、精简商品种类和扩大自有品牌占比,实现商品长期稳定低价。这种模式在全球范围内已有成功先例,德国零售巨头奥乐齐(ALDI)凭借不足2000个SKU的精简商品矩阵和超90%的自有品牌占比,在全球四大洲拥有超过...

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