叮咚买菜的“神秘部门”:对商品拥有一票否决权,全流程渗透

第三只眼看零售
Dec 22, 2025

“在叮咚买菜,除了VOC(消费者反馈),我们还要考核GMV、损耗率。因为我们拥有对商品入库的一票否决权,就要多承担一些责任。”叮咚买菜品控中心负责人武德银说道。与传统零售企业不同,叮咚买菜品控中心的工作范畴更为宽泛,线性渗透到了标准制定、商品开发、生产制造、采购运营、技术研发、售后服务等业务全流程之中。将这些环节把控到位,是叮咚买菜生鲜损耗率降低至1.5%,进而实现盈利的关键因素。就拿叮咚买菜...

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