雷军:2025,迎接风暴

中国企业家杂志
Dec 21, 2025

从上半年小米成绩全面开花,到下半年卷入品牌信任危机,雷军度过了难忘的2025年。文|《中国企业家》记者 赵东山编辑|何伊凡见习编辑|李原头图摄影|邓攀即将过去的2025年,小米创始人、董事长兼CEO雷军的个人形象,经历了前所未有的解构。曾经,雷军是中国企业家中的人气顶流,温文尔雅的形象深入人心,会玩梗、接地气,成为小米品牌最鲜活的名片。但当形象光环撞上商业事件,雷军在一些人眼中也变为“营销高手”。...

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