泛滥的会员消费,装不下李国庆的“创业梦”

消费最前线
Dec 21

最近,李国庆宣布开始创业,新公司“李享生活”将以线上高端会员制电商为定位,聚焦品质生活圈层,首年计划服务5000名优质会员。会员消费,似乎贯穿了李国庆下一阶段的创业历程。这也是当前整个消费赛道共同关注的重点。自山姆在国内走红之后,会员制模式成了线上、线下零售界努力的新方向,越来越多的品牌、卖场,甚至线上直播都在开启“会员消费”。前有M会员店、盒马X会员店,后有东方甄选,就连主打B2B业务的1688...

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