连续跑出Swisse、诺特兰德,保健品“好渠道”只剩电商了?

母婴行业观察
Dec 22, 2025

作者:营养品观察导读:营养健康消费热度飞涨的同时,作为链接品牌与消费者纽带的下游渠道,正在经历一场“格局重构”。药店、直销“风光不再实际上,过去十年间,保健品药店、直销渠道销售规模均出现萎缩。今年前三季度,七大上市连锁药店中,老百姓、一心堂、健之佳的业绩继续延续去年同期的下行趋势,而大参林、益丰药房、漱玉平民、华人健康虽业绩相比去年同期有所增长,但大多基于一系列降本增效的举措,而行业整体的门店扩张...

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