全球化迈入新周期,中国品牌如何借力亚马逊重塑“价值”?

浪潮新消费
Dec 22, 2025

全球消费市场正在经历一场深层变化。从宏观层面看,消费整体增速正在放缓,但放缓并不意味着全面收缩。Euromonitor International《2025 全球消费者趋势报告》指出,经济不确定性正在重塑消费规范,消费者更倾向于“战略性购物”。在这一背景下,那些能够提供情绪价值、差异化创新、体验升级的高端产品,反而在部分细分品类中跑赢大众市场。也正是在这样的拐点上,一批中国品牌逐渐跑出了逆势增长的...

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