12月18日,华住集团“绿色住”项目入选新京报“2025年度十大绿色发展案例”。在资源消耗高、能耗控制难、减碳压力持续加大的酒店行业,该案例的入选并非偶然。这是一项“嵌入”日常运营体系的系统性实践。“绿色住”通过尊重消费者的个性化决策,将低碳、节水、减耗自然融入住宿流程,酒店得以把环保主张转化为可感知、可参与的体验。在其过程中,住宿也成为承载价值观与生活方式的消费行为。成立20年来,华住集团持续将...
Source Link12月18日,华住集团“绿色住”项目入选新京报“2025年度十大绿色发展案例”。在资源消耗高、能耗控制难、减碳压力持续加大的酒店行业,该案例的入选并非偶然。这是一项“嵌入”日常运营体系的系统性实践。“绿色住”通过尊重消费者的个性化决策,将低碳、节水、减耗自然融入住宿流程,酒店得以把环保主张转化为可感知、可参与的体验。在其过程中,住宿也成为承载价值观与生活方式的消费行为。成立20年来,华住集团持续将...
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