存量博弈下如何实现价值增长?——2025~2026年全球TV市场竞争策略浅析

群智咨询
Dec 24

引言Foreword -市场总览:成本上涨,预计2026年市场出货规模同比下滑0.6%品牌策略:从“规模扩张”转向“价值提升”,差异化路径构建壁垒展望:存量博弈下的价值增长在当前全球需求环境脆弱且动荡、消费电子整机成本显著上涨的复杂背景下,全球TV市场已进入存量竞争与技术迭代并行的关键阶段,#群智咨询(Sigmaintell)认为头部品牌间的角力,已从单纯的市场份额争夺转向价值重构,未来将是...

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