小象超市vs盒马鲜生:美团与阿里的即时零售王者之争正式延伸到线下,谁能笑到最后?

锐艺商业品牌观察
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这个周末,美团的小象超市在北京万柳华联开设的首家线下大店,正式开业,直接对标盒马鲜生。这标志着美团与阿里在即时零售领域的竞争已从线上配送的分钟级较量,延伸到线下大店的全面交锋。作为美团旗下自营零售品牌,小象超市由“美团买菜”升级而来,坚持美团自营零售模式,定位为“30分钟快送超市”。而盒马鲜生作为阿里新零售的标杆,已在全国运营超过420家门店。两家巨头的正面冲突,将重塑中国零售业格局。01 .模式...

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