永旺的“进与退”:战略收缩与地域深耕的双面舞

国哥零售论
Dec 23, 2025

点击蓝字,关注我们在广州天河城负一层,永旺超市入口处的“十元均一”促销牌前挤满了精打细算的街坊。与此同时,1300公里外的北京,最后一家永旺丰台店的员工正将货架上的“特价”标签撕下,准备清场。一边是加码投资、续约八年,一边是全线收缩、告别市场——永旺在中国零售版图上的这两幅画面,构成了一个看似矛盾却充满商业逻辑的叙事。2025年5月16日,永旺北京丰台梦乐城店正式停止经营,标志着这家日本零售巨头...

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