将碳中和铸入竞争力:海尔智家如何赢在绿色未来?

金投网
Dec 24

当下的家电行业,竞争达到了空前的热度。根据奥维云网数据,2025年中国家电市场零售额预计仅增长2.4%。为了追求为数不多的增长空间,企业间的内卷已成为了常态:卷价格,甚至不惜跌破成本线换取份额;卷技术,同质化严重导致创新力显得苍白;卷服务,售后保修延长至十年之久。原本应该充满惊喜的消费市场,变成了一场比拼谁更能“熬”的耐力赛。在胶着之中,海尔智家悄然调转了航向,将目光投向更深远的地平线。12月23...

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