【大河财立方 记者 陈薇】C2M(从消费者到生产者)的定制风从电商行业吹到了餐饮行业。今年,国际快餐品牌汉堡王与美团拼好饭启动“C2M模式”反向定制战略,双方通过前端汇聚需求、后端摊薄成本,进而优化供应链、扩大规模效应来让一份汉堡也极具性价比。而肯德基、海底捞、瑞幸等知名品牌,都开始尝试与拼好饭通过这一模式联合开发套餐或定制新品。一份早餐汉堡豆浆套餐售价12.9元,两个天椒烤鸡腿堡售价17.9元…...
Source Link【大河财立方 记者 陈薇】C2M(从消费者到生产者)的定制风从电商行业吹到了餐饮行业。今年,国际快餐品牌汉堡王与美团拼好饭启动“C2M模式”反向定制战略,双方通过前端汇聚需求、后端摊薄成本,进而优化供应链、扩大规模效应来让一份汉堡也极具性价比。而肯德基、海底捞、瑞幸等知名品牌,都开始尝试与拼好饭通过这一模式联合开发套餐或定制新品。一份早餐汉堡豆浆套餐售价12.9元,两个天椒烤鸡腿堡售价17.9元…...
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