当PHONK遇见民歌:快手音乐如何用“新鲜感”重写热歌公式

新京报
Dec 24, 2025

快手音乐的内容嗅觉和宣发策略给市场带来了确定性。近日,在【声·势】快手音乐生态大会(下称:大会)上,快手音乐、快手大数据研究院联合中国音像与数字出版协会数字音乐工作委员会发布了《2025快手音乐生态数据报告》(下称:《报告》)。报告显示,2025年,平台推出105首自制歌曲,量身定制艺人企划10首;其中大热歌曲《弥渡山歌(PHONK)》累计登上流媒体热歌榜超百日,成为现象级音乐作品。目前,快手音乐...

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