走上星光大道的雪王,也卖1块钱一杯?

数字营销市场
Dec 24, 2025

几天前,蜜雪冰城美国首店开始营业,从越南首次出海尝试,到站在全球文化工业最密集之一的星光大道,中国新茶饮出海抵达了一个足够显眼的destination。图源 微博@蜜雪冰城但这里是全球文化工业密度最高的地段之一,似乎不是“1块钱茶饮”该出现的地方。这里不缺消费力、品牌故事,更不缺被验证过的商业模式。低价,意味着更高的经验容错。在一个租金、人工、监管成本都拉满的市场里,怎么占住一个别人挤不走的位置?...

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