导语近年来,以奥乐齐、盒马奥莱、好特卖为代表的硬折扣店在中国市场迅速崛起,成为零售行业的新风口。这些门店以“低价高质”为核心卖点,正在悄然改变消费者的购物习惯。本文将深入分析折扣店模式的底层逻辑、市场格局及未来趋势,探讨它们如何从传统大卖场手中“抢走”消费者。折扣店为何突然火了?2023年,中国折扣零售市场规模突破5000亿元,年增长率超过30%。这一现象的背后是多重因素的共同作用:1、消费观念...
Source Link导语近年来,以奥乐齐、盒马奥莱、好特卖为代表的硬折扣店在中国市场迅速崛起,成为零售行业的新风口。这些门店以“低价高质”为核心卖点,正在悄然改变消费者的购物习惯。本文将深入分析折扣店模式的底层逻辑、市场格局及未来趋势,探讨它们如何从传统大卖场手中“抢走”消费者。折扣店为何突然火了?2023年,中国折扣零售市场规模突破5000亿元,年增长率超过30%。这一现象的背后是多重因素的共同作用:1、消费观念...
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