拼多多“送货入村”:一张不动声色的网

林氪
Yesterday

拼多多最近上线了“送货入村”服务。在一些不通快递的村落,快递都是只派送到乡镇一级,需要村民们自己去拿,动辄数十公里。有了这个服务之后,村民也可以在自家门口收到快递,享受和北上广一样的服务。这一个功能迭代的背后,背后却藏着巨大的“消费平权”价值。今年以来,我观察到拼多多在物流侧的动作越来越密,且多条线并行,草蛇灰线,伏脉千里。先是全国范围内的“西进计划”,利用中转仓模式,硬是啃下了新疆、西藏包邮这块...

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