不知你是否察觉,货架上那些色彩缤纷的功能饮料,正以前所未有的速度被一扫而空。这并非错觉,一场关于“能量”的消费狂潮正在我们身边无声上演。数据显示,中国功能饮料市场已成长为一个1665亿元的巨无霸,并将在5年后冲向2810亿元的新高峰。这个驰骋中国市场三十年的老品类,为何能在今天再次按下“加速键”?答案,就藏在年轻一代的购物车里。市场引爆:谁是背后的“隐形推手”?Z世代,正成为功能饮料市场的绝对消费...
Source Link不知你是否察觉,货架上那些色彩缤纷的功能饮料,正以前所未有的速度被一扫而空。这并非错觉,一场关于“能量”的消费狂潮正在我们身边无声上演。数据显示,中国功能饮料市场已成长为一个1665亿元的巨无霸,并将在5年后冲向2810亿元的新高峰。这个驰骋中国市场三十年的老品类,为何能在今天再次按下“加速键”?答案,就藏在年轻一代的购物车里。市场引爆:谁是背后的“隐形推手”?Z世代,正成为功能饮料市场的绝对消费...
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