Z世代正在推动一场席卷全球的玩具消费热潮,为相关企业带来显著业绩增长。全球消费洞察公司Circana数据显示,2025年成为"成年人购买玩具最火爆的一年",其中76%的18至34岁英国Z世代消费者为自己或其他成年人购买玩具。 以中国泡泡玛特和英国Jellycat为代表的品牌成为这股风潮的核心驱动力。泡泡玛特2025上半年业绩尤为突出,净利润激增近400%,营收同比增长204.4%至138.8亿元...
Source LinkZ世代正在推动一场席卷全球的玩具消费热潮,为相关企业带来显著业绩增长。全球消费洞察公司Circana数据显示,2025年成为"成年人购买玩具最火爆的一年",其中76%的18至34岁英国Z世代消费者为自己或其他成年人购买玩具。 以中国泡泡玛特和英国Jellycat为代表的品牌成为这股风潮的核心驱动力。泡泡玛特2025上半年业绩尤为突出,净利润激增近400%,营收同比增长204.4%至138.8亿元...
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