外卖大战后,美团明星产品“拼好饭”要带商家开店了|独家

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“拼好饭”想把供给做得更深。作者|任彩茹编辑|乔芊36氪独家获悉,美团外卖“拼好饭”正在探索新的供给形态。模式上,拼好饭将针对不同的菜系品类与意向商家合作,以“商家开店,美团提供菜品及制作标准、选址指导”的模式进行拓展,这些门店开出后,会侧重“拼好饭”外卖渠道,同时也可能辅以部分堂食。举例而言,假如一位中小商家有意向开“江西小炒”类门店,拼好饭团队会向其输出该品类可行的选址点位、在相应点位可能卖得...

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