曾几何时，北京三里屯或深圳万象天地的耐克旗舰店门外，年轻人为一双限量版Air Jordan彻夜排队。但在2025年冬天的财报季，这种由潮流溢价构筑的神话正加速瓦解。12月18日美股盘后，耐克发布2026财年第二季度（2025年9-11月）业绩报告，大中华区营收同比重挫17%至14.23亿美元，息税前利润大幅缩水49%，几乎腰斩。财报发布次日，耐克股价收跌10.54%，创下年度单日最大跌幅，市值一日...
Source Link曾几何时，北京三里屯或深圳万象天地的耐克旗舰店门外，年轻人为一双限量版Air Jordan彻夜排队。但在2025年冬天的财报季，这种由潮流溢价构筑的神话正加速瓦解。12月18日美股盘后，耐克发布2026财年第二季度（2025年9-11月）业绩报告，大中华区营收同比重挫17%至14.23亿美元，息税前利润大幅缩水49%，几乎腰斩。财报发布次日，耐克股价收跌10.54%，创下年度单日最大跌幅，市值一日...
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