阿里流量加持,飞猪“隐秘搭售”能否撑起生态协同的雄心?

观潮商业
Dec 23, 2025

作为阿里巴巴旗下的在线旅游平台(OTA),飞猪凭借阿里生态背书与“囤旅游”概念,在行业内占据一席之地。不过,近年来从铁路12306的官方“打假”,到用户规模与同业拉开差距,再从购票页面的隐秘保险搭售,到被用户诟病的“大数据杀熟”,飞猪在增长与用户信任之间逐渐偏离。当通过复杂的界面设计和信息不透明诱导消费成为常态,飞猪是否在透支未来?购票界面的“套路”“正常人是不可能识破的”,这是一位网友在社交平台...

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