智通财经APP获悉,海通国际发布研报称,全球啤酒行业正经历从周期性波动到结构性转变的深刻变革,健康意识觉醒与代际消费变迁成为核心驱动因素,酿啤酒与无酒精啤酒快速崛起,持续蚕食传统啤酒市场份额。与此同时,软饮料销量保持稳健增长,对酒精饮料形成持续分流。中国企业国际化尚处初级阶段,未来应采取稳健策略:先通过出口试水市场反应,优先布局“一带一路”国家;采用合资模式借力本土资源,设定准入门槛,避免激进并购...
Source Link智通财经APP获悉,海通国际发布研报称,全球啤酒行业正经历从周期性波动到结构性转变的深刻变革,健康意识觉醒与代际消费变迁成为核心驱动因素,酿啤酒与无酒精啤酒快速崛起,持续蚕食传统啤酒市场份额。与此同时,软饮料销量保持稳健增长,对酒精饮料形成持续分流。中国企业国际化尚处初级阶段,未来应采取稳健策略:先通过出口试水市场反应,优先布局“一带一路”国家;采用合资模式借力本土资源,设定准入门槛,避免激进并购...
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