港股异动 | 普拉达(01913)早盘跌超5% 大摩预计Miu Miu品牌增长率将显著放缓

智通财经
Dec 22, 2025

智通财经APP获悉,普拉达(01913)早盘跌超5%,截至发稿,跌4.8%,报44.84港元,成交额1308.04万港元。

摩根士丹利发布研报称,在奢侈品时尚界新一轮创意浪潮之际, 普拉达将难以维持其增长势头。该行指出,Prada品牌势头仍然相当稳健,但预计Miu Miu品牌增长率将进一步较为明显地放缓,预计其第四季度按年增长仅为17%,而Miu Miu今年第三季按年增长29%,今年上半年增长为49%。

花旗则预计,普拉达2025财年第四季销售额按固定汇率计同比增长6%,按报告计下降1%至15.9亿欧元;按品牌划分的零售销售额,Prada预计同比持平(第三季跌1%),Miu Miu同比增长20%(第三季增长29%);下半年EBIT预计同比下降3%至6.85亿欧元,EBIT利润率同比收窄100个基点至23.4%。

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