一年关停两座工厂,日销量暴跌70%:养乐多为何卖不动了?

锐艺商业品牌观察
Dec 21, 2025

养乐多在中国市场的退潮速度令人震惊。2024年12月,养乐多关闭了上海工厂;不到一年后,其在华首家工厂——广州第一工厂也将于2025年11月30日正式关闭。巅峰时期,养乐多在中国市场日销量高达760.9万瓶,而到2023年9月,这个数字已降至253万瓶,跌幅近70%。尽管2025年上半年日销量小幅回升至447.2万瓶,但与辉煌时期相比已然腰斩。01 .市场巨变养乐多最初凭借“100亿活性乳酸菌”的...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10