36氪出海·全球化公司|京东出海剑指欧洲,弯道超车的胜算有多大?

36氪出海
Dec 22, 2025

“京东出海欧洲,对手不是亚马逊,也不想成为下一个亚马逊。京东出海的动作似乎密集起来。亿邦动力获悉,京东旗下的欧洲线上零售业务 Joybuy 近几个月接连在华东、华南现身接洽自营供应商,包括但不限于宁波、中山、深圳等地。12月,京东还宣布已收购德国零售集团 Ceconomy 约59.8%的股本和表决权,若将合作伙伴 Convergenta 的持股纳入计算,总持股比例将达到85.2%。Ceconomy...

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