呷哺的新牌,为什么偏偏是牛排?

iBrandi品创
Dec 25, 2025

编辑|BaleiBrandi品创获悉,日前,呷哺呷哺集团旗下全新品牌“呷牛排”全国首店,在北京龙德广场悄然开启围挡。从目前释放的信息来看,这是一家主打“手工台式古早味厚牛排”的餐厅,门店位于北京昌平区天通苑商圈,尚未正式营业,却已经被业内视作呷哺呷哺新一轮多品牌实验的“落子”。图源小红书@爱逛街的亮亮不过略微值得关注的是,这并非一次临时起意。此前,呷哺呷哺董事长贺光启曾在行业论坛中明确表示,集团...

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