稳健交出2025年答卷,捷豹路虎坚持走自己的路

新京报
Dec 25, 2025

敦煌,戈壁上,136台路虎卫士组成的车队,碾过粗砺的沙石。这里是“士在八方”第三季车主活动的现场。就在这片充满原始张力的土地上,路虎卫士品牌旗下有史以来最顶级的车型——全新卫士OCTA正式上市,起售价接近225万元。这个场景,正是捷豹路虎中国2025年的一个缩影:一边是深入在地文化、强化用户联结的务实动作,另一边是对品牌高度与产品价值的坚决上探。在2025年中国豪华车市场充满变量与激烈竞争的背景下...

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