拼多多严查赠品营销文案 商家需改用官方工具设置

网经社
Dec 25, 2025

(网经社讯)12月25日消息,拼多多平台近期对商家在商品描述中使用“赠品”或“赠”等字样进行赠品营销的行为加强了管控。此前,平台已禁止使用“买X送X”等直接促销文案,许多商家转而使用“赠”相关表述。目前,平台开始批量警告使用此类字样的商家,要求其进行整改。据网经社数字零售台(DR.100EC.CN)了解,此次平台执行呈现出“先改后罚”的特点。官方通知并未明确具体的处罚措施和最终整改期限,但根据平台...

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