家电行业2026年度策略:拥抱龙头,重视出海

国金证券
Dec 26

(以下内容从国金证券《家电行业2026年度策略:拥抱龙头,重视出海》研报附件原文摘录)板块复盘与展望内需方面,2025年家电在政策延续及消费旺季驱动下呈现“前高后稳”态势。分品类看,1)白电:量增为主,前三季度空调景气优于冰洗。据产业在线,25Q1-Q3空调、冰箱、洗衣机出货量同比分别+8.4%、+2.4%、+4.1%,季度节奏来看,Q1存在国补资金的短暂空窗,后续在补贴落地后增速维持在正常水平,...

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