收入高花费就要大?海尔智家投入绝对值下降

Ofweek光电信息网
Dec 26, 2025

文 | 螳螂观察作者 | 余一今年家电行业其实并不好过,可以说是“内外夹击”。国内竞争持续加剧,海外更是充斥着各种不确定性。可即便面对这么多挑战,海尔智家还是超出了市场预期。最新2025三季报显示,海尔智家营收2341亿元,同比增长10%;归母净利润137.7亿元,同比增长14.7%。营收、利润均实现两位数增长的同时,一直被外界念叨的费用问题也在优化。更重要的是,这已经不是偶然现象,而是海尔智家这...

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