12月26日,知名新茶饮品牌霸王茶姬陷入一场始料未及的舆论风暴。事件的起因颇具荒诞色彩:某自媒体将茶叶中天然存在的“咖啡因”与严管的“精神类管制药物”进行强行关联,抛出“准毒品”这一耸人听闻的指控,这让缺乏专业辨识能力的公众引发了非理性恐慌。受此影响,“霸王茶姬 咖啡因”词条迅速登上微博热搜,并导致其股价当日出现大幅波动。在茶行业专家看来,这不仅仅只是针对单一品牌,而是对整个新茶饮行业的“污名化”...
Source Link12月26日,知名新茶饮品牌霸王茶姬陷入一场始料未及的舆论风暴。事件的起因颇具荒诞色彩:某自媒体将茶叶中天然存在的“咖啡因”与严管的“精神类管制药物”进行强行关联,抛出“准毒品”这一耸人听闻的指控,这让缺乏专业辨识能力的公众引发了非理性恐慌。受此影响,“霸王茶姬 咖啡因”词条迅速登上微博热搜,并导致其股价当日出现大幅波动。在茶行业专家看来,这不仅仅只是针对单一品牌,而是对整个新茶饮行业的“污名化”...
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