赚平民的钱走“高端”路,3克羽绒裤“背刺”了谁?

市值前沿
Dec 25, 2025

近期,波司登因一条售价700多元、充绒量却只有3克鹅绒的羽绒裤成功出圈。有网友评价,“3克盐也就差不多半勺,3克鹅绒填充到一条长裤上简直有点尴尬。”波司登作为国内羽绒服行业的领军企业,才披露了亮眼业绩,上半年收入达到88亿元,净利润更是高达11.3亿元,创出历史新高。其中,波司登品牌羽绒服业务的收入就达到60.63亿元,依然占据波司登业绩的大半江山。不过,波司登大赚的背后,是靠品牌和品质提升,还是...

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