2025年,全球消费与运动领域掀起外资并购热潮:玛氏千亿收购Kellanova、雀巢全资控股徐福记等重磅交易接连落地,彪马29%股份待售更引发多方竞逐,资本博弈勾勒出复杂的全球产业棋局。这一趋势并非偶然,在经济复苏与政策支持的双重加持下,并购已成为消费企业补齐品类短板、整合供应链、推进数字化转型的核心路径,如同好莱坞奈飞对华纳兄弟的巨型收购,国内外消费市场正通过大规模并购重构竞争格局。德芙巧克力与...
Source Link2025年,全球消费与运动领域掀起外资并购热潮:玛氏千亿收购Kellanova、雀巢全资控股徐福记等重磅交易接连落地,彪马29%股份待售更引发多方竞逐,资本博弈勾勒出复杂的全球产业棋局。这一趋势并非偶然,在经济复苏与政策支持的双重加持下,并购已成为消费企业补齐品类短板、整合供应链、推进数字化转型的核心路径,如同好莱坞奈飞对华纳兄弟的巨型收购,国内外消费市场正通过大规模并购重构竞争格局。德芙巧克力与...
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