滔搏得换个“活法”

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Dec 24, 2025

文丨贺泓源编辑丨高梦阳运动零售运营商滔搏销售额继续下滑中。该公司披露的公告显示,2026财年第三季度(2025年9至11月),滔搏直营和批发业务税前总销售额下降高单位数,跌幅延续上个财季趋势,略弱于上半年整体。分渠道看,线上渠道增速仍好于线下渠道,但受基数影响,线上增速较上半年略有放缓,线下表现较上半年略有改善。滔搏销售下滑的原因,很大程度上与其“老搭子”耐克相似。在截至11月末的最新财季,耐克在...

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