从始祖鸟到雪王,为什么都在开大店?

20社
Dec 26, 2025

新一波开设的线下大店,往往还承担了打破原有零售边界拓展品牌业务范畴、引领生活方式、提升用户社区粘性的价值。作者 | 罗立璇 贾阳大店,越来越多了海内外游客今年到上海,必打卡目的地除了迪士尼、东方明珠,还多了一个地点——位于南京东路的Miniso Land。超大的门头承包整整3层楼,面积近2000㎡,装修色彩鲜艳,进入店面宛如误入“潮玩迪士尼”,简直是一个小型的城市毛绒乐园。疯狂动物城、...

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