作为国际知名连锁餐饮品牌,汉堡王在国内市场的日子并不好过。前不久,汉堡王中国官方宣布和本土私募股权机构CPE源峰达成战略合作,在后者持有汉堡王中国83%股权的前提下双方进行共同管理,此后将会在产品、营销和门店等多个方面进行提升。客观来说,虽然在国内市场汉堡王比不过老对手麦当劳和肯德基,也逐渐被本土后起之秀塔斯汀所反超,截止到目前门店数量只有1300家左右。不过如果放眼全球市场,汉堡王是仅次于麦当劳...
Source Link作为国际知名连锁餐饮品牌,汉堡王在国内市场的日子并不好过。前不久,汉堡王中国官方宣布和本土私募股权机构CPE源峰达成战略合作,在后者持有汉堡王中国83%股权的前提下双方进行共同管理,此后将会在产品、营销和门店等多个方面进行提升。客观来说,虽然在国内市场汉堡王比不过老对手麦当劳和肯德基,也逐渐被本土后起之秀塔斯汀所反超,截止到目前门店数量只有1300家左右。不过如果放眼全球市场,汉堡王是仅次于麦当劳...
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