火柴棍全球首店落地上海淮海路

DoNews
Dec 25, 2025

12月24日,瑞典百年户外品牌Haglöfs(火柴棍)在上海淮海中路尚贤坊开出全球首个旗舰店。该店的开设标志着Haglöfs在中国市场的重要战略布局。品牌起源于为瑞典伐木工人制作背包,现已成为北欧最大的综合户外品牌之一。此次落子上海,是其针对中国超4亿户外运动参与者的蓝海市场所作出的战略性决策。Haglöfs背后的资本运作涉及李宁家族。2023年底,与李宁关系密切的莱恩资本从亚瑟士手中完成对...

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