餐饮消费趋势:1)需求弱复苏供给出清,龙头多元举措觅增长:2025年1-11月全国餐饮收入累计同增3.3%,慢于商品零售增速4.1%延续弱复苏。受需求端承压多数餐饮赛道2025年供给边际出清,龙头则依托产品线扩充、借力外卖渠道等多元思路创收;2)线上渠道结构性增长:2025年即时零售大战加速消费渗透率提升,奶茶咖啡、快餐阶段受益明显,但伴随平台竞争演进品牌方对外卖的态度也更为辩证与理性;3)品牌...
Source Link餐饮消费趋势:1)需求弱复苏供给出清,龙头多元举措觅增长:2025年1-11月全国餐饮收入累计同增3.3%,慢于商品零售增速4.1%延续弱复苏。受需求端承压多数餐饮赛道2025年供给边际出清,龙头则依托产品线扩充、借力外卖渠道等多元思路创收;2)线上渠道结构性增长:2025年即时零售大战加速消费渗透率提升,奶茶咖啡、快餐阶段受益明显,但伴随平台竞争演进品牌方对外卖的态度也更为辩证与理性;3)品牌...
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