从机关大院到国民选择:比亚迪凭什么驶入“主场”

金羊网
Dec 25, 2025

傍晚,浙江一处机关大院的电动门缓缓打开,下班驶出的车流中连续出现的汉字车标——“汉”、“唐”、“秦”——构成了一道引人注目的风景线。曾几何时,机关大院里停放的多是帕萨特、凯美瑞、迈腾等外资合资品牌,甚至开奥迪A6L的车标能被擦得比脸还亮。如今,这一幕已成为历史,取而代之的是“每三个车位里就有一台比亚迪”的新景象。这一从“合资品牌展销会”到“自主品牌示范场”的变迁,早已超越了简单的消费选择,成为理解...

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