第三家万店新茶饮品牌诞生!沪上阿姨的差异化之路与破局挑战

和君咨询
Dec 26, 2025

提示点击上方蓝字订阅↑为企业成长贡献力量~新茶饮存量博弈中,唯有深耕地域、洞察全代际需求、从 “卖产品” 转向 “传递价值”,方能跳出价格战红海,走出规模与温度兼具的长久之路。作者:王奇峰和君咨询副总经理、和君咨询高级合伙人新茶饮赛道早已不再是“开家店就赚钱”的增量时代,变成了拼存量市场的真功夫。就在这样的竞争环境里,沪上阿姨悄悄完成了万店布局,成为继蜜雪冰城、古茗之后,国内第三家实现这一目标的...

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