2025年即将收官,洗衣机市场格局已然清晰。GfK中怡康数据显示,海尔洗衣机以47.3%市场份额再度蝉联第一,超第二名两倍。更值得关注的是,其份额同比净增2个百分点,在第一份额上实现第一增长,持续拉开市场差距。在成熟且竞争白热化的市场里,海尔洗衣机的增长动力从何而来?深入分析市场结构可以发现,最大增长引擎来自多筒品类的全新开创。在“全域Toc”战略下,海尔洗衣机研发端与用户深度共创,2025年接连...
Source Link2025年即将收官,洗衣机市场格局已然清晰。GfK中怡康数据显示,海尔洗衣机以47.3%市场份额再度蝉联第一,超第二名两倍。更值得关注的是,其份额同比净增2个百分点,在第一份额上实现第一增长,持续拉开市场差距。在成熟且竞争白热化的市场里,海尔洗衣机的增长动力从何而来?深入分析市场结构可以发现,最大增长引擎来自多筒品类的全新开创。在“全域Toc”战略下,海尔洗衣机研发端与用户深度共创,2025年接连...
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